Social Media Archive

Digital detox: to more relevant content

  According to a study conducted by Deloitte, French people consult their smartphones 26.6 times a

POEM model: how brands can develop their visibility?

  The POEM model – Paid, Owned and Earned Media – makes it possible to classify

What is the impact of a nano-influence campaign in the Food industry ?

With an increasing mistrust of Internet users regarding the content published by brands, UGC (User Generated

Threads: the new Instagram messaging service launched by Facebook

  Threads is a messaging application launched last Thursday by Facebook, linked to its users’ Instagram

The complementarity of influences on the Spanish market

  According to the Content & Native Advertising IAB Spain study, 36% of Spanish internet users

UGC in the gaming world

  The game industry, whether it is video games or board games, brings together enthusiasts with

What are the most effective communication channels for a successful marketing campaign?

  Traditional advertising, whether in TV, press or bilboard, has lost 30% of its value over

The emergence of influence in the Middle East

Over the past five years, macro-influence has become increasingly important in the Middle East market. Indeed,

The complementarity of the influence layers

  Nowadays there are three different layers of influence to meet different objectives: from UGC published

Micro-influence, the new marketing tool for restaurateurs

  The challenge in the restaurant industry is the difficulty of conveying the flavour of the