Social Media Archive

A micro-influencer, what is it for (really)?

For Raphaël Demnard, co-founder of the Sampleo agency, the answer is simple: « The micro-influence is mainly

Track these engagement KPIs on Instagram to slay the influencer marketing game

We often think of influence on Instagram as a way to reach large communities in a

3 influencer campaigns ideas for business recovery

While the sanitary crisis is still in everyone’s mind, a majority of countries are on the

Social distancing: The real impact of our marketing content during these no-contact times (1/2)

With the global social distancing implemented due to the current pandemic, one could expect a social

Green influence is the new black

From green branding to real green influence For brands, the challenge of 2020 mainly is to

Podcasts are back to last

  Podcasting is a huge trend dedicated to audio-blogging. How do we know for sure? Simple.

Minors with major stakes: Youth & data, what is up?

Today, younger generations are loyal to social media. They split their time between iconic one’s like

The end of likes on Instagram : risk or opportunity?

  This year, the famous social network Instagram announced the removal of likes on its platform.

Digital detox: to more relevant content

  According to a study conducted by Deloitte, French people consult their smartphones 26.6 times a

POEM model: how brands can develop their visibility?

  The POEM model – Paid, Owned and Earned Media – makes it possible to classify