Social Media Archive

3 influencer campaigns ideas for business recovery

  While the sanitary crisis is still in everyone’s mind, a majority of countries are on

Social distancing: The real impact of our marketing content during these no-contact times (1/2)

With the global social distancing implemented due to the current pandemic, one could expect a social

Green influence is the new black (3/3)

From green branding to real green influence For brands, the challenge of 2020 mainly is to

Podcasts are back to last (2/3)

  Podcasting is a huge trend dedicated to audio-blogging. How do we know for sure? Simple.

Minors with major stakes: Youth & data (1/3)

Today, younger generations are loyal to social media. They split their time between iconic one’s like

The end of likes on Instagram : risk or opportunity?

  This year, the famous social network Instagram announced the removal of likes on its platform.

Digital detox: to more relevant content

  According to a study conducted by Deloitte, French people consult their smartphones 26.6 times a

POEM model: how brands can develop their visibility?

  The POEM model – Paid, Owned and Earned Media – makes it possible to classify

What is the impact of a nano-influence campaign in the Food industry ?

With an increasing mistrust of Internet users regarding the content published by brands, UGC (User Generated

Threads: the new Instagram messaging service launched by Facebook

  Threads is a messaging application launched last Thursday by Facebook, linked to its users’ Instagram