Social Media Archive

2020: Those trends no one talks about! Green influence (3/3)

From green branding to real green influence For brands, the challenge of 2020 mainly is to

2020: Those trends no one talks about! Podcasts are the new black (2/3)

  Podcasting is a huge trend dedicated to audio-blogging. How do we know for sure? Simple.

Those trends no one talks about: Youth and data (1/3)

Today, younger generations are loyal to social media. They split their time between iconic one’s like

The end of likes on Instagram : risk or opportunity?

  This year, the famous social network Instagram announced the removal of likes on its platform.

Digital detox: to more relevant content

  According to a study conducted by Deloitte, French people consult their smartphones 26.6 times a

POEM model: how brands can develop their visibility?

  The POEM model – Paid, Owned and Earned Media – makes it possible to classify

What is the impact of a nano-influence campaign in the Food industry ?

With an increasing mistrust of Internet users regarding the content published by brands, UGC (User Generated

Threads: the new Instagram messaging service launched by Facebook

  Threads is a messaging application launched last Thursday by Facebook, linked to its users’ Instagram

The complementarity of influences on the Spanish market

  According to the Content & Native Advertising IAB Spain study, 36% of Spanish internet users

UGC in the gaming world

  The game industry, whether it is video games or board games, brings together enthusiasts with