Social Media Archive

The complementarity of the influence layers

  Nowadays there are three different layers of influence to meet different objectives: from UGC published

Micro-influence, the new marketing tool for restaurateurs

  The challenge in the restaurant industry is the difficulty of conveying the flavour of the

Influence in China: a booming market

With exponential growth, the influence market in China has become one of the main communication levers

Influence, the new marketing tool for CSR

  The emergence of awareness of the climate emergency has prompted brands to completely review their

The emergence of virtual influencers on Instagram

Over the past three years, the digital world has been marked by the emergence of a

Instagram is thinking about deleting likes

Since few weeks now there have been rumors that instagram would like to remove likes on

Tiktok the network that is growing in influence marketing

Tiktok is an application launched in September 2016 in Asia by ByteDance and popularized in August

Buffer unveils its social media study

Working with influencers means spreading your brand on social networks. Engaging consumers, promoting products or brand

Checkout, instagram’s new E-Commerce service.

Facebook/Instagram will try to compete with Amazon in E-Commerce by launching the feature called « Checkout ». This