en Archive

The criteria of european shoppers in their purchasing decision

IRi institute observed 4 categories which are « Packaged Food », « Fresh products », « Beverages » et « Frozen Food » to

Why you need to do influence in food sector ?

Influence Marketing is a fast growing sector of activity that could reach 20 billion euros by

What is nanoinfluence and what does it bring to brands?

  With the loss of trust in brands and the rise of digital, marketing and communication

The hotel sector at the influence era

The hotel sector is in the process of digital transformation, just like the Accor group, which

Tiktok the network that is growing in influence marketing

Tiktok is an application launched in September 2016 in Asia by ByteDance and popularized in August

Buffer unveils its social media study

Working with influencers means spreading your brand on social networks. Engaging consumers, promoting products or brand

UGC: why include it in your marketing strategy?

User Generated Content (UGC) or is on the rise. They can make a huge contribution to

Influence : How to avoid traps

Influence is in vogue. This market allows brands to grow through influencers and these influencers to

Use storytelling to boost your brand image

These new communication methods on the display network and on social networks create emotion and enable

Checkout, instagram’s new E-Commerce service.

Facebook/Instagram will try to compete with Amazon in E-Commerce by launching the feature called « Checkout ». This