en Archive

Consumer insights

  A consumer insight is an opinion, a review or an expectation from a consumer regarding

The challenges of e-commerce in Brazil

  The e-commerce market in Brazil is expanding rapidly, reaching R$53.2 billion in 2018, a 12%

How to target the right consumer profiles for your nano-influence campaigns?

  To conduct an effective influence marketing campaign, it is essential to target the right consumer

UGC in the gaming world

  The game industry, whether it is video games or board games, brings together enthusiasts with

The growing importance of Ratings & Reviews on cosmetics sites

  The development of e-commerce sites has completely transformed the consumption habits of beauty products. Brands

What are the important KPIs to take into account during an influence campaign ?

  When a brand decides to launch an influence marketing campaign, it is necessary to take

What are the most effective communication channels for a successful marketing campaign?

  Traditional advertising, whether in TV, press or bilboard, has lost 30% of its value over

The emergence of influence in the Middle East

Over the past five years, macro-influence has become increasingly important in the Middle East market. Indeed,

Why does nano-influence improve your marketing strategy?

Nowadays, social media having become the main mean of communication, consumers are able to promote a

The power of Ratings & Reviews

  85% of Internet users consult online reviews to find out about a product. Ratings &