en Archive

The emergence of influence in the Middle East

Over the past five years, macro-influence has become increasingly important in the Middle East market. Indeed,

Why does nano-influence improve your marketing strategy?

Nowadays, social media having become the main mean of communication, consumers are able to promote a

The power of Ratings & Reviews

  85% of Internet users consult online reviews to find out about a product. Ratings &

Our nano-influence campaign with LaNeige

In order to develop its reputation on the European continent, LaNeige has chosen to conduct a

The complementarity of the influence layers

  Nowadays there are three different layers of influence to meet different objectives: from UGC published

Micro-influence, the new marketing tool for restaurateurs

  The challenge in the restaurant industry is the difficulty of conveying the flavour of the

Influence in China: a booming market

With exponential growth, the influence market in China has become one of the main communication levers

Influence, the new marketing tool for CSR

  The emergence of awareness of the climate emergency has prompted brands to completely review their

Our nano-influence campaign with the PUIG group

The Sampleo team has had the opportunity to work with the PUIG group to set several

The emergence of virtual influencers on Instagram

Over the past three years, the digital world has been marked by the emergence of a