en Archive

Minors with major stakes: Youth & data (1/3)

Today, younger generations are loyal to social media. They split their time between iconic one’s like

The end of likes on Instagram : risk or opportunity?

  This year, the famous social network Instagram announced the removal of likes on its platform.

How to maximize your online and offline campaigns?

  During our breakfast on the complementarity of influences, Sampleo had the chance to welcome Pauline

Digital detox: to more relevant content

  According to a study conducted by Deloitte, French people consult their smartphones 26.6 times a

Our Andros campaign: giving consumers a voice

  In 2018, Sampleo supported the Andros brand in promoting its new dessert Andros Gourmand et

How to boost your digital strategy with events with microinfluencers?

  With an average engagement rate of 4%, microinfluencers, specialized in a particular field – whether

What are the different steps to follow to improve your brand image?

  According to an Edelman study, only one-third of consumers trust the brands they buy. This

User Generated Content: why is it THE new conversion lever?

  Consumers’ growing mistrust of traditional means of communication and their developing confidence on the opinions

Why is influence marketing an essential asset in your digital strategy?

  Influencers are omnipresent on the web, whether it is social media, platforms like YouTube or

POEM model: how brands can develop their visibility?

  The POEM model – Paid, Owned and Earned Media – makes it possible to classify