Influence Marketing is a fast growing sector of activity that could reach 20 billion euros by
With the loss of trust in brands and the rise of digital, marketing and communication
The hotel sector is in the process of digital transformation, just like the Accor group, which
User Generated Content (UGC) or is on the rise. They can make a huge contribution to
These new communication methods on the display network and on social networks create emotion and enable
For 2019, microinfluence will be at the heart of marketing and brand content trends.
Looking for consumer commitments and authentic opinions, brands are increasingly turning to nano-influence and microinfluence for