Marketing Archive

How to boost your digital strategy with events with microinfluencers?

  With an average engagement rate of 4%, microinfluencers, specialized in a particular field – whether

What are the different steps to follow to improve your brand image?

  According to an Edelman study, only one-third of consumers trust the brands they buy. This

User Generated Content: why is it THE new conversion lever?

  Consumers’ growing mistrust of traditional means of communication and their developing confidence on the opinions

Why is influence marketing an essential asset in your digital strategy?

  Influencers are omnipresent on the web, whether it is social media, platforms like YouTube or

POEM model: how brands can develop their visibility?

  The POEM model – Paid, Owned and Earned Media – makes it possible to classify

Consumer insights

  A consumer insight is an opinion, a review or an expectation from a consumer regarding

The challenges of e-commerce in Brazil

  The e-commerce market in Brazil is expanding rapidly, reaching R$53.2 billion in 2018, a 12%

How to target the right consumer profiles for your nano-influence campaigns?

  To conduct an effective influence marketing campaign, it is essential to target the right consumer

The growing importance of Ratings & Reviews on cosmetics sites

  The development of e-commerce sites has completely transformed the consumption habits of beauty products. Brands

What are the important KPIs to take into account during an influence campaign ?

  When a brand decides to launch an influence marketing campaign, it is necessary to take