Marketing Archive

Consumer insights

  A consumer insight is an opinion, a review or an expectation from a consumer regarding

The challenges of e-commerce in Brazil

  The e-commerce market in Brazil is expanding rapidly, reaching R$53.2 billion in 2018, a 12%

How to target the right consumer profiles for your nano-influence campaigns?

  To conduct an effective influence marketing campaign, it is essential to target the right consumer

The growing importance of Ratings & Reviews on cosmetics sites

  The development of e-commerce sites has completely transformed the consumption habits of beauty products. Brands

What are the important KPIs to take into account during an influence campaign ?

  When a brand decides to launch an influence marketing campaign, it is necessary to take

What are the most effective communication channels for a successful marketing campaign?

  Traditional advertising, whether in TV, press or bilboard, has lost 30% of its value over

The emergence of influence in the Middle East

Over the past five years, macro-influence has become increasingly important in the Middle East market. Indeed,

Why does nano-influence improve your marketing strategy?

Nowadays, social media having become the main mean of communication, consumers are able to promote a

The power of Ratings & Reviews

  85% of Internet users consult online reviews to find out about a product. Ratings &

Micro-influence, the new marketing tool for restaurateurs

  The challenge in the restaurant industry is the difficulty of conveying the flavour of the