Marketing Archive

Beauty and nano-influence : an effective duo

  « The future of beauty will be personal, connected and natural » – this is what Nielsen

Beauty under micro-influence

Microinfluence is increasingly embedded in brand strategies. This layer allows you to communicate with loyal and

Why you need to do influence in food sector ?

Influence Marketing is a fast growing sector of activity that could reach 20 billion euros by

What is nanoinfluence and what does it bring to brands?

  With the loss of trust in brands and the rise of digital, marketing and communication

The hotel sector at the influence era

The hotel sector is in the process of digital transformation, just like the Accor group, which

UGC: why include it in your marketing strategy?

User Generated Content (UGC) or is on the rise. They can make a huge contribution to

Use storytelling to boost your brand image

These new communication methods on the display network and on social networks create emotion and enable

Microinfluence at the heart of Brand Content trends for 2019

For 2019, microinfluence will be at the heart of marketing and brand content trends.     

Linking nano and microinfluence in your marketing strategies

Looking for consumer commitments and authentic opinions, brands are increasingly turning to nano-influence and microinfluence for