Influence Archive

The emergence of virtual influencers on Instagram

Over the past three years, the digital world has been marked by the emergence of a

AI, a must on the influence market

According to a study from Deloitte, 87% of the firms will use AI software by 2020,

The influence in the tourism industry: the era of the journey 2.0

  Tourism is increasingly turning to influence marketing, whether it is macro, micro or nano-influence, discover

Instagram is thinking about deleting likes

Since few weeks now there have been rumors that instagram would like to remove likes on

Beauty and nano-influence : an effective duo

  « The future of beauty will be personal, connected and natural » – this is what Nielsen

Beauty under micro-influence

Microinfluence is increasingly embedded in brand strategies. This layer allows you to communicate with loyal and

Why you need to do influence in food sector ?

Influence Marketing is a fast growing sector of activity that could reach 20 billion euros by

What is nanoinfluence and what does it bring to brands?

  With the loss of trust in brands and the rise of digital, marketing and communication

The hotel sector at the influence era

The hotel sector is in the process of digital transformation, just like the Accor group, which

Tiktok the network that is growing in influence marketing

Tiktok is an application launched in September 2016 in Asia by ByteDance and popularized in August