Influence Archive

How to boost your digital strategy with events with microinfluencers?

  With an average engagement rate of 4%, microinfluencers, specialized in a particular field – whether

What are the different steps to follow to improve your brand image?

  According to an Edelman study, only one-third of consumers trust the brands they buy. This

Why is influence marketing an essential asset in your digital strategy?

  Influencers are omnipresent on the web, whether it is social media, platforms like YouTube or

Threads: the new Instagram messaging service launched by Facebook

  Threads is a messaging application launched last Thursday by Facebook, linked to its users’ Instagram

The complementarity of influences on the Spanish market

  According to the Content & Native Advertising IAB Spain study, 36% of Spanish internet users

Consumer insights

  A consumer insight is an opinion, a review or an expectation from a consumer regarding

How to target the right consumer profiles for your nano-influence campaigns?

  To conduct an effective influence marketing campaign, it is essential to target the right consumer

UGC in the gaming world

  The game industry, whether it is video games or board games, brings together enthusiasts with

What are the important KPIs to take into account during an influence campaign ?

  When a brand decides to launch an influence marketing campaign, it is necessary to take

What are the most effective communication channels for a successful marketing campaign?

  Traditional advertising, whether in TV, press or bilboard, has lost 30% of its value over