Influence Archive

Nano-influence, what the heck is this?

You may know about advertising and influencers. You may  even know about inbound marketing.   But

[Survey] Kantar x Sampleo: “Ethics are not made to be chic.” 

The Kantar Institute and Sampleo recently introduced the results of a common survey on “The Future

Is teleworking a good deal for business?

As the national and international situation evolve with COVID-19, companies are facing hard-to-make decisions. Contracts are

Afterwards: to flip a bit or reboot? (2/2)

After 3 weeks of quarantine, companies’ reactivity is as high as the stakes: remote work, temporary

Social distancing: The real impact of our marketing content during these no-contact times (1/2)

With the global social distancing implemented due to the current pandemic, one could expect a social

Green influence is the new black (3/3)

From green branding to real green influence For brands, the challenge of 2020 mainly is to

Podcasts are back to last (2/3)

  Podcasting is a huge trend dedicated to audio-blogging. How do we know for sure? Simple.

Minors with major stakes: Youth & data (1/3)

Today, younger generations are loyal to social media. They split their time between iconic one’s like

The end of likes on Instagram : risk or opportunity?

  This year, the famous social network Instagram announced the removal of likes on its platform.

How to boost your digital strategy with events with microinfluencers?

  With an average engagement rate of 4%, microinfluencers, specialized in a particular field – whether