From green branding to real green influence For brands, the challenge of 2020 mainly is to
Podcasting is a huge trend dedicated to audio-blogging. How do we know for sure? Simple.
Today, younger generations are loyal to social media. They split their time between iconic one’s like
This year, the famous social network Instagram announced the removal of likes on its platform.
With an average engagement rate of 4%, microinfluencers, specialized in a particular field – whether
According to an Edelman study, only one-third of consumers trust the brands they buy. This
Influencers are omnipresent on the web, whether it is social media, platforms like YouTube or
Threads is a messaging application launched last Thursday by Facebook, linked to its users’ Instagram
According to the Content & Native Advertising IAB Spain study, 36% of Spanish internet users
A consumer insight is an opinion, a review or an expectation from a consumer regarding