Influence Archive

2020: Those trends no one talks about! Green influence (3/3)

From green branding to real green influence For brands, the challenge of 2020 mainly is to

2020: Those trends no one talks about! Podcasts are the new black (2/3)

  Podcasting is a huge trend dedicated to audio-blogging. How do we know for sure? Simple.

Those trends no one talks about: Youth and data (1/3)

Today, younger generations are loyal to social media. They split their time between iconic one’s like

The end of likes on Instagram : risk or opportunity?

  This year, the famous social network Instagram announced the removal of likes on its platform.

How to boost your digital strategy with events with microinfluencers?

  With an average engagement rate of 4%, microinfluencers, specialized in a particular field – whether

What are the different steps to follow to improve your brand image?

  According to an Edelman study, only one-third of consumers trust the brands they buy. This

Why is influence marketing an essential asset in your digital strategy?

  Influencers are omnipresent on the web, whether it is social media, platforms like YouTube or

Threads: the new Instagram messaging service launched by Facebook

  Threads is a messaging application launched last Thursday by Facebook, linked to its users’ Instagram

The complementarity of influences on the Spanish market

  According to the Content & Native Advertising IAB Spain study, 36% of Spanish internet users

Consumer insights

  A consumer insight is an opinion, a review or an expectation from a consumer regarding