Influence Archive

Track these engagement KPIs on Instagram to slay the influencer marketing game

We often think of influence on Instagram as a way to reach large communities in a

Influencer marketing and yesterday’s KPIS: a deep cleanse in sight.

Influencer marketing is evolving. For sure, newcomers are multiplying on the market, and offerings are expanding.

Tight budget? Influencer campaign may be a solution

___________ ‘No need to be rich to start investing’. This is what Robert Kiyosaki states as

3 influencer campaigns ideas for business recovery

  While the sanitary crisis is still in everyone’s mind, a majority of countries are on

Nano-influence, what the heck is this?

You may know about advertising and influencers. You may  even know about inbound marketing.   But

[Survey] Kantar x Sampleo: “Ethics are not made to be chic.” 

The Kantar Institute and Sampleo recently introduced the results of a common survey on “The Future

Is teleworking a good deal for business?

As the national and international situation evolve with COVID-19, companies are facing hard-to-make decisions. Contracts are

Afterwards: to flip a bit or reboot? (2/2)

After 3 weeks of quarantine, companies’ reactivity is as high as the stakes: remote work, temporary

Social distancing: The real impact of our marketing content during these no-contact times (1/2)

With the global social distancing implemented due to the current pandemic, one could expect a social

Green influence is the new black (3/3)

From green branding to real green influence For brands, the challenge of 2020 mainly is to