en Archive

How to boost your digital strategy with events with microinfluencers?

  With an average engagement rate of 4%, microinfluencers, specialized in a particular field – whether

What are the different steps to follow to improve your brand image?

  According to an Edelman study, only one-third of consumers trust the brands they buy. This

User Generated Content: why is it THE new conversion lever?

  Consumers’ growing mistrust of traditional means of communication and their developing confidence on the opinions

Why is influence marketing an essential asset in your digital strategy?

  Influencers are omnipresent on the web, whether it is social media, platforms like YouTube or

POEM model: how brands can develop their visibility?

  The POEM model – Paid, Owned and Earned Media – makes it possible to classify

What is the impact of a nano-influence campaign in the Food industry ?

With an increasing mistrust of Internet users regarding the content published by brands, UGC (User Generated

Threads: the new Instagram messaging service launched by Facebook

  Threads is a messaging application launched last Thursday by Facebook, linked to its users’ Instagram

The complementarity of influences on the Spanish market

  According to the Content & Native Advertising IAB Spain study, 36% of Spanish internet users

Consumer insights

  A consumer insight is an opinion, a review or an expectation from a consumer regarding

The challenges of e-commerce in Brazil

  The e-commerce market in Brazil is expanding rapidly, reaching R$53.2 billion in 2018, a 12%