en Archive

What is the impact of a nano-influence campaign in the Food industry ?

With an increasing mistrust of Internet users regarding the content published by brands, UGC (User Generated

Threads: the new Instagram messaging service launched by Facebook

  Threads is a messaging application launched last Thursday by Facebook, linked to its users’ Instagram

The complementarity of influences on the Spanish market

  According to the Content & Native Advertising IAB Spain study, 36% of Spanish internet users

Consumer insights

  A consumer insight is an opinion, a review or an expectation from a consumer regarding

The challenges of e-commerce in Brazil

  The e-commerce market in Brazil is expanding rapidly, reaching R$53.2 billion in 2018, a 12%

How to target the right consumer profiles for your nano-influence campaigns?

  To conduct an effective influence marketing campaign, it is essential to target the right consumer

UGC in the gaming world

  The game industry, whether it is video games or board games, brings together enthusiasts with

The growing importance of Ratings & Reviews on cosmetics sites

  The development of e-commerce sites has completely transformed the consumption habits of beauty products. Brands

What are the important KPIs to take into account during an influence campaign ?

  When a brand decides to launch an influence marketing campaign, it is necessary to take

What are the most effective communication channels for a successful marketing campaign?

  Traditional advertising, whether in TV, press or bilboard, has lost 30% of its value over