en Archive

Antifragile: What Does This Mean For the Influencer Business?

  Antifragile is a concept you will love if your company is going through hard times. 

Nano-influence, what the heck is this?

You may know about advertising and influencers. You may  even know about inbound marketing.   But

[Survey] Kantar x Sampleo: “Ethics are not made to be chic.” 

The Kantar Institute and Sampleo recently introduced the results of a common survey on “The Future

Is teleworking a good deal for business?

As the national and international situation evolve with COVID-19, companies are facing hard-to-make decisions. Contracts are

Afterwards: to flip a bit or reboot? (2/2)

After 3 weeks of quarantine, companies’ reactivity is as high as the stakes: remote work, temporary

Social distancing: The real impact of our marketing content during these no-contact times (1/2)

With the global social distancing implemented due to the current pandemic, one could expect a social

Green influence is the new black (3/3)

From green branding to real green influence For brands, the challenge of 2020 mainly is to

Podcasts are back to last (2/3)

  Podcasting is a huge trend dedicated to audio-blogging. How do we know for sure? Simple.

Minors with major stakes: Youth & data (1/3)

Today, younger generations are loyal to social media. They split their time between iconic one’s like

The end of likes on Instagram : risk or opportunity?

  This year, the famous social network Instagram announced the removal of likes on its platform.